Creative Advertising Campaigns

We manage Campaigns on Facebook, Youtube, Messenger, Instagram, LinkedIn, Twitter , Google Ads, AdSense. Search Engine Strategies (SEM): Certified Personnel in Google Ads Search and Display.

Advertising is a form of communication directed at consumers that aims to increase the consumption of a product or service , improve the image of a brand or reposition it in the mind of the consumer.

Marketing and Advertising

In the distinction between marketing and advertising, advertising would be a part of marketing, located within the promotional strategies. Therefore, advertising is a marketing tool. While marketing is concerned with understanding the target audience and developing strategies to serve it, advertising focuses on reaching it with persuasive communication.

It is true that to carry out advertising campaigns, it will be necessary to: It is necessary to make a greater investment, since it requires a great deal of planning, customer segmentation and using more means to carry it out.
It may also be more complicated to measure the reach than online campaigns, but this does not mean that its use reaches many your potential customers.

Henri Joannis’ Model: Establishes three stages for the creation of advertising campaigns:
* Choice of the psychological axis: where the analysis of motivations takes on its full scope. It translates into the satisfaction that the product brings to the consumer.

* Creation of the central idea of ​​the campaign: Imagine the concept that must directly or inducedly represent the satisfaction that concretizes the chosen psychological axis.

* Making the advertisement: Codify the concept based on the strength of visual communication, denotation/connotation convergence, and speed of communication. This phase refers to the adequacy of the messages to the media that will disseminate them and makes them concrete. in the base advertisements presented to the client: the composition, ad text and story board.

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